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neanderland Tourism workshop

Digital. Regional. Future-proof.

neanderland Tourism workshop launches new, practical and free of charge Format for tourism service providers in neanderlandIn a compact Webinar series im June Current topics such as Digitalization, Artificial Intelligence, Data security, active tourism and sustainable management in focus.

Receive concrete tips for your daily work, learn about helpful tools and digital solutions, and exchange ideas on future-relevant developments in tourism. The six webinars provide practical knowledge, new inspiration, and directly applicable approaches – for a successful, sustainable, and well-positioned tourism business. neanderland – conveniently online and directly from your everyday work routine. Learn more and register now. 

AI in the hospitality industry – Better service & more efficient work

Tuesday, June 09.06rd, 10 - 11 am

This webinar explains in a clear and practical way how AI can specifically benefit your hotel and restaurant business. Guest communication until it can be used in the back office. Opportunities, limitations, and practical use cases are realistically assessed. The goal is to identify potential time savings, relieve the burden on employees, and use digital tools efficiently and effectively in everyday work.

What awaits you:

  • Where and how AI can specifically support businesses
  • Prompting: AI for guest communication, offers & back office
  • Opportunities & limitations: What AI can and cannot (yet) do
  • Examples of successful and unsuitable AI applications in the hospitality industry

This webinar is particularly suitable for:

  • Accommodation and catering establishments
  • neanderland STEIG Quality companies
  • TYPICAL neanderland-companies


Speakers: Robert Krause & Anna-Lena Krannich, DEHOGA North Rhine-Westphalia eV

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Graphic for the webinar “AI in the hotel and catering industry” with a hotel employee on a tablet and symbols for guest communication, offers, reservations and back office.
KI-optimiert

Focus on active guests – Using the customer journey to create compelling offers

Thursday, June 11.06th, 10 - 11 am

Graphic for the webinar “Active Guests in Focus” featuring hikers and cyclists in the landscape, as well as stages of the customer journey from inspiration to follow-up.
KI-optimiert

Do you want to specifically target hikers and cyclists, convince them with suitable offers, and better utilize your revenue potential in active tourism? In this webinar, we will examine the behavior, needs, and expectations of Active guests into view. Along the customer journey From inspiration, planning, and arrival to the stay itself and post-trip follow-up, we offer practical insights into the needs and desires of active travelers at each stage and how you can address them with suitable offers, services, and products. Furthermore, you will learn about the new product or service areas, business opportunities, and revenue potential that can arise, and the role that targeted marketing, visibility, and partnerships play in achieving these goals.

The webinar focuses on concrete practical examples and ideas that show how you can reach active guests in a more targeted way and inspire them with your offer.

What awaits you:

  • Tailor offers and services to active travelers
  • Identifying the wishes and needs of active travelers along the customer journey
  • Concrete practical examples and ideas for addressing the target group effectively.

This webinar is particularly suitable for:

  • Accommodation and catering establishments
  • neanderland STEIG Quality companies
  • TYPICAL neanderland-companies


Speakers: Louisa Wolf-Gorny & Vera Ude, ift GmbH

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Smart instead of stressful – AI processes in the hospitality industry 

Tuesday, June 16.06rd, 10 - 11 am

In the daily operations of restaurants and hotels, paper-based processes, duplicate data entry, and unclear procedures cost time and resources every day. This webinar shows you how simple digital solutions can help you structure, simplify, and significantly reduce your operational processes.
The focus is on typical Processes in the hospitality industry From ordering and warehousing to internal communication and invoicing, you'll learn which digital systems truly work in practice and how to effectively integrate them into your business without creating unnecessary complexity.
A key component is the link between digitalization and sustainable economic efficiency: Digital processes not only help to save time and costs, but also reduce paper consumption, avoid overstocking and create transparency for well-founded, resource-saving decisions.

What awaits you:

  • Overview of typical time wasters in the catering and hotel industry
  • Practical examples of digital solutions in everyday business
  • Approaches to simplifying processes and reducing duplication of effort
  • Impetus for less paper and more efficient processes
  • Strategies for greater transparency and sustainable economic efficiency

This webinar is particularly suitable for:

  • Accommodation and catering establishments
  • neanderland STEIG Quality companies
  • TYPICAL neanderland-companies


Speakers: Robert Krause & Anna-Lena Krannich, DEHOGA North Rhine-Westphalia eV

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Graphic for the webinar “Smart instead of stressful!” with a hotel employee on a tablet and information on digital solutions, simplified processes and sustainable decisions in the hospitality industry.
KI-optimiert

Fundamentals of AI – 
Image and text generation

Thursday, June 18.06th, 10 - 11 am

Graphic for the webinar “Understanding AI. Using it effectively.” featuring a laptop, AI symbols, and topics such as AI basics, prompting, and image and text generation for tourism businesses.
KI-optimiert

AI is no longer a future topic, but a part of everyday work. In this webinar, we'll delve into the basics together: What is artificial intelligence, and what does that mean specifically for tourism organizations and companies?

You will learn how to communicate clearly and effectively with AI, formulate initial prompts, and integrate AI purposefully into your daily work. The focus is on... Image and text generationWhat tools are available, where do they offer real added value, and what quick wins can be implemented immediately?

What awaits you:

  • Practical introduction to working with AI in your company
  • Fundamentals of image and text generation
  • Formulation of prompts 

This webinar is particularly suitable for:

  • All tourist businesses and organizations
  • neanderland STEIG Quality companies
  • TYPICAL neanderland-companies


Speaker: Timo Förster, destinetCHANGE

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The webinar is part of the ERDF project “Tourism Data Intelligence Initiative NRW” and is funded by:

Why data security is essential in the hospitality industry

Tuesday, June 23.06rd, 10 - 11 am

This webinar will show you why small and medium-sized businesses in the hospitality industry are frequently targeted by cyberattacks and what risks this poses to point-of-sale systems, reservation systems, and guest data. Using practical examples, you will learn how to recognize typical threats and protect yourself with simple measures. digital Sicherheit Increase your own business. You benefit from reduced downtime risks, better protection of guest and company data, and greater security in your daily digital operations.

What awaits you:

  • Understanding and defending against cyberattacks
  • Practical measures to increase digital security 
  • Practical examples and the exchange with other companies

This webinar is particularly suitable for:

  • Accommodation and catering establishments
  • neanderland STEIG Quality companies
  • TYPICAL neanderland-companies


Speakers: Robert Krause & Anna-Lena Krannich, DEHOGA North Rhine-Westphalia eV

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Graphic for the webinar “We are too small!” with a concerned restaurateur at his laptop and symbols relating to data protection, reservation systems, cash register systems and guest data.
KI-optimiert

Staying visible – changing search behavior through AI

Thursday, June 25.06th, 10 - 11 am

Graphic for the webinar “Staying Visible” with laptop and AI search for vacation in neanderland as well as information on ChatGPT, Perplexity, Google AI Search and Data Hub NRW.

The way guests search for destinations and offers is undergoing a fundamental change. AI-powered search engines like Perplexity, ChatGPT, and others are driving this transformation. AI search Google no longer just provides links, but direct answers. Those who aren't present here won't be found.
In this webinar, we will show you how your tourism organization or company can respond to this development. You will learn which specific measures are important now: from structured data about professional Data Maintenance: up to and including the strategic use of the Data Hub NRW.
With practical examples, clear recommendations for action and time for your questions.

What awaits you:

  • Insights into AI-powered search engines like ChatGPT, Perplexity, and Google AI Search
  • Fundamentals of structured data and professional data management
  • Recommendations for staying visible online

This webinar is particularly suitable for:

  • All tourist businesses and organizations
  • neanderland STEIG Quality companies
  • TYPICAL neanderland-companies


Speaker: Matthias Burzinski, destinetCHANGE

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The webinar is part of the ERDF project “Tourism Data Intelligence Initiative NRW” and is funded by:

speakers

Anna Lena Krannich, DEHOGA North Rhine-Westphalia eV

Portrait of Anna Lena Kranich with a blue background
© Anna Lena Krannich

Anna Lena Kranich She is a transformation coach for the hospitality industry in North Rhine-Westphalia, combining in-depth knowledge of sustainable tourism with diverse practical experience in hotels, restaurants, and event management. With her holistic approach, she demonstrates how sustainability truly works in day-to-day operations – economically sound, resource-efficient, and directly implementable. Her approach is motivating, practical, and precisely tailored to the challenges of the hospitality industry.

Robert Krause, DEHOGA North Rhine-Westphalia eV    

Portrait of Robert Krause with a blue background
© Robert Krause

Robert Krause He has been working in the restaurant industry for over 35 years, more than 25 of them as a self-employed entrepreneur. As a master chef, trainer, and Chamber of Industry and Commerce examiner, he knows the challenges of day-to-day business operations firsthand.
Over the past few years, he has tested numerous digital tools in practical applications and successfully implemented them in businesses. Today, as a digital coach, he supports restaurants and hotels in simplifying their processes, working more efficiently, and making effective use of digital solutions.
His approach: practical, implementable and always with a focus on what really works in everyday life, for less effort, better processes and a strong guest experience.

Louisa Wolf-Gorny, ift GmbH

Portrait of Louisa Wolf-Gorny in front of a brick wall
© ift GmbH, Steven Ritzer

Louisa Wolf-Gorny As a consultant for ift Freizeit- und Tourismusberatung GmbH, she supports destinations and businesses in positioning themselves sustainably and for the future. Her motivation: to make sustainability in tourism tangible and achievable. For the neanderland She recently attended the kick-off event of the neanderland STEIG Co-moderated the quality network. 

Vera Ude , ift GmbH

Portrait of Vera Ude in front of a brick wall
© ift GmbH, Steven Ritzer

Vera Ude As a Junior Consultant at ift Leisure and Tourism Consulting GmbH, she helps develop hiking concepts and supports tourism concepts and guest surveys with a focus on hiking/active activities. Her academic background in sustainable tourism, sports tourism, and destination management provides the scientific foundation for this work. With her passion for active and nature tourism, she always keeps both people and the environment equally in mind.

Timo Förster, destinetCHANGE

Portrait of Timo Förster against a grey background
© Timo Förster

I am Timo Förster And since 2025, I've been an AI & Tourism Consultant at destinetCHANGE. I love experimenting with new tools, integrating them into daily work, and inspiring others – hoping that a "We could" becomes a "We're doing it now." At destinetCHANGE, I'm a regular in the AI ​​Clubs, where I hopefully create "aha!" moments and new perspectives through workshops and webinars.

Matthias Burzinski, destinetCHANGE

Portrait of Matthias Burzinski against a black background
© destinetCHANGE

I am Matthias Burzinski, Managing Director of destinetCHANGE and with over two decades of experience in destination, city, and cultural management. My current focus: Artificial intelligence in tourism – not as a future vision, but as a concrete tool for everyday work.
With the AI ​​Club Tourism, we have built the largest AI network in German tourism – with almost 50 member organizations. I support tourism organizations in strategically integrating AI. In workshops, webinars, and presentations, I provide practical training on how tourism stakeholders can use AI to maintain visibility and simplify their work.
My approach: No tech jargon, but real-world use cases, quick wins, and clear recommendations for action. Because AI isn't rocket science – it's a tool that everyone can use.
Certified Design Thinking Master, eigenland® Consultant, Dipl.-Geograph (Urban and Landscape Planning), Tourism and Sports Manager (IST).

FAQs

In this picture, colleague Mareike Joppien can be seen in profile view in front of an autumn tree.
© Dennis Stratmann, Kreis Mettmann

Further questions?

Feel free to contact me!

Further information

About us

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The neanderland

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Become a quality company

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