1. Data protection at a glance
Data collection on our website
Who is responsible for the data collection on this website?
The data processing on the website is carried out by the operator of the website. For the latter’s contact data, see the site notice of this website.
How do we collect your data?
Your data is, on the one hand, being collected by you communicating it to us. This may, for instance, be data you enter into a contact form.
Other data are being collected automatically by our IT systems upon visiting the website. These are primarily technical data (e.g. Internet browser, operating system, or time of calling up the page). The collection of these data is carried out automatically as soon as you enter our website.
What do we use your data for?
Part of the data is being collected to ensure an error-free provision of the website. Other data may be utilised to analyse your user behaviour.
Which rights do you have with respect to your data?
You have the right to obtain, at any time, free of charge, information regarding the origin, recipients and purpose of your stored personal data. You have, furthermore, the right to demand rectification, restriction or erasure of these data. You can contact us, at any time, regarding this as well as regarding other questions regarding the topic of data protection / privacy at the address stated in the site notice. Additionally, you have the right to lodge a complaint with the responsible supervisory authority.
Analysis tools and tools of third-party providers
2. General information and mandatory information
We would like to point out that the transmission of data on the Internet (e.g. in case of communication via e-mail) may be subject to security vulnerabilities. It is not possible to fully protect data from being accessed by third parties.
Note regarding the controller
The controller for the data processing on this website is:
Düsseldorfer Str. 26
Tel.: +49 (0) 2104 99 0
Withdrawing your consent to the data processing
A lot of data processing processes are only permissible with your express consent. You may, at any time, withdraw a consent already granted. To do so, an informal notification to us via e-mail is sufficient. The lawfulness of the data processing carried out until the withdrawal shall remain unaffected by the withdrawal.
Right to lodge a complaint with the responsible supervisory authority
In case of violations of data protection laws, the data subject is entitled to lodge a complaint with the responsible supervisory authority. The responsible supervisory authority with respect to data protection issues is the State Data Protection Commissioner of the German state in which our agency is headquartered. Please contact:
State Commissioner for Data Protection and Freedom of Information for North Rhine-Westphalia (LDI NRW)
Kavalleriestr. 2-4 | 40213 Düsseldorf | Germany | Tel.: +49 (0) 211 38424-0 | Fax: +49 (0) 201 38424-10
| E-mail: poststelle(at)ldi.nrw.de | www.ldi.nrw.de
SSL and/or TLS encryption
For security reasons and to protect the transmission of confidential contents, such as orders or inquiries that you are sending to us as operators of the website, this website is using an SSL and/or TLS encryption. You can recognise an encrypted connection by the address line of the browser switching from “http://” to “https://” and by the lock symbol in your browser bar.
If SSL and/or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.
Information, restriction, erasure
You have, within the confines of the applicable provisions, at any time, the right to receive information, free of charge, regarding your stored personal data, its origin and recipients, and the purpose of the data processing, as well as a right to rectification, restriction, or erasure of said data. You can contact us, at any time, regarding this as well as regarding other questions regarding the topic of personally identifiable information at the address stated in the site notice.
Objection to advertising e-mails
We hereby expressly object to the use of the contact data published as part of our obligation to publish a site notice on our “About Us” page for the purpose of sending us any advertising and information materials that we have not expressly requested. The operator of the pages expressly reserves the right to take legal action against any party sending unsolicited advertising information, for example via spam e-mails.
3. Data Protection Officer
Statutorily required data protection officer
We have appointed a data protection officer for our agency.
Datenschutzbeauftragter / Data Protection Officer
Düsseldorfer Str. 26
Tel.: +49 (0) 2104 99 0
4. Data collection on our website
In part, the web pages use so-called cookies. Cookies do not cause any harm to your computer and do not contain any viruses. Cookies serve for making our presence more user-friendly, more effective, and more secure. Cookies are small text files which are placed on your computer and which your browser stores.
Most of the cookies we are using are so-called “session cookies”. They are deleted automatically after your visit has ended. Other cookies remain stored on your end device until you delete them. Those cookies enable us you “remember” your browser upon your next visit.
You can configure your browser such that you get informed of the setting of cookies and allow cookies only on a case-by-case basis, to accept cookies for certain cases, or to generally exclude them, and you can activate the automatic deletion of cookies upon closing the browser. In case of a deactivation of cookies, the functionality of this website may be impeded.
Server log files
The provider of these pages automatically collects and stores information automatically transmitted to us by your browser in so-called server log files. These are:
- Browser type and browser version
- Operating system in use
- Referrer URL
- Host name of the accessing computer
- Time of the server inquiry
- IP address
A merging of this data with other data sources is not being performed. The basis for this data processing is Art. 6 Par. 1 GDPR.
If you submit inquiries to us via the contact form, your information from the inquiry form, including the contact data stated therein, will be stored by us for the purpose of processing the inquiry and in case there are follow-up questions. We will not pass on these data without your consent. As such, the processing of the data entered into the contact form is carried out exclusively on the basis of your consent (Art 6 Par. 1 Lit. a GDPR). You can withdraw this consent at any time. To do so, an informal notification to us via e-mail is sufficient. The lawfulness of the data processing processes carried out up to the withdrawal of consent shall remain unaffected by the withdrawal.
The data you entered into the contact form remain with us until you request their erasure, you withdraw your consent to their storage, or the purpose for the storage of the data no longer exists (e.g. after the processing of your inquiry has been completed). Mandatory statutory provisions – in particular, storage periods – shall remain unaffected.
Processing of personal data
Article 6 Par. 1 Lit. a GDPR serves the District Administration as legal basis for processing operations for which we obtain consent for a specific purpose of processing. If the processing of the personal data is required for the fulfilment of a contract to which the data subject is a contractual party, as is the case, for example, for processing operations that are necessary for an approval/permit or for the provision of another service or quid pro quo, the processing is based on Article 6 Par. 1 Lit. b GDPR.
The same applies to such processing operations that are necessary for the carrying out of pre-contractual measures, e.g. in case of inquiries regarding our services.
If the Mettmann District is subject to a legal obligation through which a processing of personal data becomes necessary, such as the fulfilment of tax obligations, the processing is based on Article 6 Par. 1 Lit. c GDPR.
In rare cases, the processing of personal data may become necessary in order to protect vital interests of the data subject or of another natural person. This would, for example, be the case if a visitor were to get injured on the administration’s premises and thereupon said visitor’s name, age, health insurance data or other vital information would have to be passed on to a physician, a hospital, or another third party. Then, the processing would be based on Article 6 Par. 1 Lit. d GDPR.
Ultimately, processing operation may be based on Article 6 Par. 1 Lit. f GDPR. Processing operations that are not covered by any of the above legal bases are based on this legal basis, if the processing is necessary for maintaining a legitimate interest of the District Administration or of a third party if the interests, basic rights and freedoms of the data subject do not outweigh it.
Such processing operation are, in particular, therefore allowed because they were mentioned separately by the European legislature. As such, the European legislature is of the opinion that a legitimate interest could be presumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).
If the processing is necessary for maintaining a legitimate interest of our agency or of a third party and if the interests, basic rights, and basic freedoms of the data subject do not outweigh the aforementioned interest, Art. 6 Par. 1 Lit. f GDPR serves as legal basis for the processing.
Personal data will be erased or restricted as soon as the purpose of storage no longer exists. Statutory retention period shall remain unaffected.
Data transmission for services and digital content
We transmit personal data to third parties only if this is necessary in the context of executing the contract, for example to the company contracted to ship brochures. Any further transmission of the data does not take place or does only if you expressly consented to the transmission. A passing-on of your data to third parties without your express consent, e.g. for advertising purposes, does not take place.
Basis for the data processing is Art. 6 Par. 1 Lit. b GDPR, which allows for the processing of data for the fulfilment of a contract or the carrying out of pre-contractual measures.
5. Analysis tools and advertising
Utilisation of Google AdWords conversion tracking
On our website, we utilise the “Google AdWords” online advertising programme and within this context the conversion tracking (visit action analysis). Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you click on an ad placed by Google, a cookie is placed on your computer for the conversion tracking. These cookies are valid for a limited period of time, don’t contain any personal data, and - as such - don’t serve for personal identification. If you visit certain pages of our website and the cookie has not expired, yet, both Google and we can notice that you have clicked on the ad and where forwarded to this page. Each Google AdWords customer receives a different cookie. Therefore, there is no possibility that cookies can be tracked across the websites of AdWords customers. The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics. In this, we find out the total number of users who clicked on our ads and were forwarded to a page equipped with a conversion tracking tag. We do, however, not receive any information with which users can be personally identified. The processing is carried out on the basis of Art. 6 Par. 1 Lit. f GDPR due to the legitimate interest in targeted advertising and analysis of the effect and efficiency of this advertising.
You have the right, at any time, to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on Art. 6 Par. 1 Lit. f GDPR.
To do so, you can prevent the storage of the cookies through the selection of respective technical settings in your browser software. We would, however, like to point out to you that in this case you may not be able to use all of the functions of this website to their full scope. Then, you won’t be included in the conversion tracking statistics.
Furthermore, you can deactivate advertising personalised to you in the settings for advertising at Google. For instructions on how to do this, see https://support.google.com/ads/answer/2662922?hl=de Furthermore, you can deactivate the utilisation of cookies by third party providers by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information regarding the opt-out stated there.
Information on the standard contractual clauses can be found at: https://policies.google.com/privacy/frameworks.
Utilisation of Matomo (formerly Piwik)
This website utilises the Open Source web analysis service Matomo, a service of the provider InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand. Matomo is utilising so-called “cookies”. These are text files that are stored on your computer, and which allow for an analysis of your utilisation of the website. For this, the information generated by the cookie regarding the utilisation of this website is stored on our server. The IP address is anonymised prior to storage.
Matomo cookies remain on your end device until you delete them.
The storage of Matomo cookies is carried out on the basis of Art. 6 Par. 1 Lit. f GDPR. The website operator has a legitimate interest in the anonymised analysis of the user behaviour to optimise both its web presence as well as its advertising. The information generated by the cookie regarding the utilisation of this website will not be passed on to third parties. If you do not agree to the storage and utilisation of your data, you may deactivate the storage and utilisation here. In this case, an opt-out cookie is stored in your browser that prevents the storage of Matomo utilisation data. If you delete your cookies, this results in the Matomo opt-out cookie being deleted as well. In this case, the opt-out has to be activated again when you visit our site again.
You can object to this utilisation by removing the check mark in the selection box below. Additionally, you can prevent the installation of the cookies through an appropriate setting in your browser software; we would, however, like to point out that in this case you possibly may not be able to make full use of all functions of this website.
At present, tracking is not active for you since your browser has communicated to us that you do wish to not be tracked. This is a browser setting. To reactivate the tracking, you have to deactivate the so-called “Do Not Track” setting in your browser settings.
If you want to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address specified and that you consent to receiving the newsletter. No further data will be collected or only on a voluntary basis. We utilise these data exclusively for the sending of the requested information and do not pass these on to third parties.
The processing of the data entered into the newsletter registration form is carried out exclusively on the basis of your consent (Art 6 Par. 1 Lit. a GDPR). You may, at any time, withdraw the consent granted regarding the storage of the data, of the e-mail address as well as its utilisation for sending the newsletter, e.g. via the “unsubscribe” link in the newsletter. The lawfulness of the data processing processes already carried out shall remain unaffected by the withdrawal.
The data stored with us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted once the newsletter has been unsubscribed from. Data that are stored with us for other purposes shall remain unaffected by this.
This website utilises CleverReach for the sending of newsletters. Provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany.
CleverReach is a service with which, among other things, the sending of newsletters can be organised and analysed. The data you entered for the purpose of receiving the newsletter are stored on the servers of CleverReach in Germany.
If you object to the analysis by CleverReach, you have to unsubscribe from the newsletter. To do so, we are making a corresponding link available in each newsletter message. Furthermore, you may also unsubscribe from the newsletter directly on the website.
Data analysis by CleverReach
With the help of CleverReach, it is possible for us to analyse our newsletter campaigns. Thus, we can, for example, see whether a newsletter message was opened and which links were clicked, where applicable. This way, we can - among other things, determine which links were clicked on particularly often.
Additionally, we can see whether certain pre-defined actions were carried out after it was opened / clicked (conversion rate). We can, for example, see whether you ordered a brochure after clicking on the newsletter.
CleverReach also enables us to cluster newsletter recipients based on different categories. For this, the newsletter recipients can, for example be clustered by age, gender, or domicile. This way, the newsletter can be adjusted better to the respective target groups.
For detailed information regarding the functions of CleverReach, see the following link:
The data processing is carried out on the basis of your consent (Art. 6 Par. 1 Lit. a GDPR). You can withdraw this consent at any time. The lawfulness of the data processing processes already carried out shall remain unaffected by the withdrawal.
Duration of storage
The data stored with us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers as well as the servers CleverReach© once the newsletter has been unsubscribed from. Data that are stored with us for other purposes (e.g. e-mail addresses for the member area) shall remain unaffected by this.
For details, see the privacy provisions of CleverReach at:
Conclusion of a contract on commissioned data processing
We have concluded a contract with CleverReach and with our service provider Benning, Gluth & Partner GmbH in which we obligate both CleverReach as well as Benning, Gluth & Partner GmbH to protect the data of our customers and to not pass them on to third parties. This contract can, at any time, be requested from info(at)bgp.de.
7. Plug-ins and tools
Our website utilises plug-ins of the YouTube site operated by Google. Operator of the respective pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
When you visit one of our pages equipped with a YouTube plug-in, a connection to the servers of YouTube is established. In the process, it is being communicated to the YouTube server which of our pages you have visited.
If you are logged into your YouTube account, YouTube can attribute your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account, first.
The utilisation of YouTube is carried out in the interest of an appealing appearance of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 Par. 1 Lit. f GDPR.
8. Profiles in social media
We have profiles in social networks and media. There, we inform our customers and interested parties and additional information. Some of the media companies process the user data outside the European Union. We would like to point out that this may result in risks for the user. This may make enforcement of the users’ rights more difficult. We would like to point out that US providers that are certified in accordance with “Privacy Shield” have agreed to comply with EU privacy laws.
We would like to further point out that personal data (such as IP addresses and browser settings) are (or may be) processed by the provider of the social network with our influence and knowledge (e.g. for profile creation, or advertising purposes). For detailed information about how Facebook and Instagram are using your data, please contact Meta Platforms Ireland Limited.
Often the user data are additionally utilised for advertising and market research purposes. User profiles can be created from the behaviour of the individual users. This can be utilised to targetedly place web advertisements – both on the social networks as well as outside of them. Therewith, the advertising is controlled such that it ostensibly corresponds to the users’ interests. To be able to do this, typically cookies are placed on the end devices of the users which track the user behaviour. Additionally, further data may be stored in the profiles, especially if users are members of the platforms and are logged into the platform.
We have a legitimate interest in the effective information of our website users. The processing of the personal data is carried out on this basis (in accordance with Art. 6, Par. 1 GDPR).
For details and opt-out option, we refer to the respective providers. If you have questions or would like to assert user rights, it is most sensible to do so there directly. Only the providers mentioned have access to the user data and can take measure and provide information. We are, of course, looking forward to helping you if you contact us.
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland
Data transfer according to standard contractual clauses: https://help.twitter.com/de/rules-and-policies/global-operations-and-data-transfer
9. Commissioned processing
We utilise external service providers (processors) for website maintenance and for the shipping of brochures ordered online. A separate contract on the commissioned data processing was concluded with the providers in order to ensure the protection of your personal data.
We are working together with the following service providers:
Benning, Gluth & Partner Gesellschaft für Kommunikation mbH, Oberhausen
CleverReach GmbH & Co. KG, Rastede
WFB Werkstätten des Kreises Mettmann GmbH, Langenfeld