The project "neanderland ORIGINAL" belongs to the state initiative "Erlebnis.NRW – Tourismuswirtschaft stärken" that aims at strengthening the tourism industry in Northrhine-Westphalia. "neanderland ORIGINAL" is designed to promote regional products from the district of Mettmann and to enhance the competitiveness of small and medium-sized enterprises (SMEs) in the region. A unified supra-regional marketing and distribution manual for regional products is going to be developed. This offers SMEs an opportunity to enter the tourism market and market their products with the distinction of a regional quality label. This being a pilot project, it is for now focused on physical regional products, and can be extended on regional services in a further step, once the product line "neanderland ORIGINAL" is established.
Further information about the trainings for tourism businesses in neanderland will be displayed here shortly.
With the goal to increase quality and innovation capacity of tourism businesses, Tourismus NRW e. V. is developing the project „Landesweite touristische Innovationswerkstatt“ (State-wide Tourism Innovation Workshop) in cooperation with neanderland and 10 other regional tourism organisations. In workshops, seminars, and coachings, tourism businesses can prepare themselves for upcoming trends and learn to develop innovative tourism products and services. Furthermore, there is sponsoring for networks of SMEs and local partners that help securing the economic future of tourism businesses and their employees. The results and experiences of this project are made available to other businesses. Thus, in the long run, every company engaged in the tourism sector of Northrhine-Westfalia can profit from this knowledge transfer. The project is sponsored by the European Fund for Regional Development (EFRD), in German "Europäischer Fonds für regionale Entwicklung (EFRE).
Additional information about the projekt „Landesweite touristische Innovationswerkstatt“ can be found here (german only).
Register now for trainings for tourism businesses in neanderland (german only).
From November 2011 until April 2015, the Team Tourismus has implemented the EU-funded target2 project „Expeditions to neanderland – Destination marketing concept for the district of Mettmann“ with the objective of raising the level of awareness of the label and thus of the region, positioning the label in the tourism market and increasing the sensibility for tourism and internal networking.
By developing a new marketing strategy, new product lines have been created in cooperation with the ten towns belonging to the district. Apart from active-tourism products such as hiking, cycling, sports and action, the neanderland also focuses on promoting museums and special offers for families and schools around the Neanderthal. As a central component of tourist marketing, the concept and contents of the neanderland’s internet presence have been substantially revised. In addition, a neanderland travel catalogue with integrated list of accommodation has been published (which you can download or order here). Another result of the EU-funded Project is a new logo and corporate design.
The „Aktiv-Akademie Nordrhein-Westfalen“ is one of the winning projects of the EU-funded target2 project „Erlebnis.NRW“. In cooperation with the project management organisation Tourismus NRW e.V., Mettmann district as one of nine project partners aims to position and strengthen the neanderland and the tourist destination North Rhine-Westphalia as a region for active tourism.
The Aktiv-Akademie is to contribute to a better quality and the further development of offers and programmes in active tourism in order to become even more competitive. To achieve this, the Aktiv-Akademie has offered tourism service providers the opportunity to take part in reasonably priced seminars on quality, product development and the development of packages, marketing, E-fitness and others.
Click here for more information for tourism experts.